Benefit Company Report, 2021

Introduction

As many of you know, DigitalScrapbook.com is a public benefit company, which means that we exist to serve the global digital scrapbooking community and are committed to putting benefits to community and society ahead of profits.

As a registered public benefit company in the state of Oregon, we hold ourselves accountable to the state of Oregon, and to the standards of an unbiased third party (B Lab) to make sure that we are living up to our aspirations.

In addition to meeting third-party standards, part of our accountability as a benefit company involves sharing a little report each year in which we review how we were able to meet our goals.

Mission Statement and Manifesto

As always, our mission statement explains some of the ways we are working to achieve our goals as a Benefit Company through our company’s governance, our commitment to community, our commitment to customers, our commitment to society, and our commitment to environmental sustainability.

The DigitalScrapbook.com Manifesto is a further expression of our primary mission to support, vitalize, and build up the global digital scrapbooking community⁠.

Summary Review of Year

Overall, the last year has been a difficult one due to Covid. Our progress in some areas was less than we wanted, but we feel our overall contributions to the global digital scrapbooking community remained strong.

Here are a few key metrics and highlights related to our various goal areas:

Commitment to Community
Our primary mission at DigitalScrapbook.com remains to serve the global digital scrapbooking community as best we can by fostering community, providing access to creative resources, and promoting a spirit of generous creativity. This year we:

• Served 950,000+ completely free downloads of digital scrapbooking graphics including papers, elements, templates, and quick pages (over 2,500 free downloads every single day, on average)--for both personal and commercial use.
• Continued to prioritize our community forums and facilitated 78,000+ new forum posts and comments across our site.
• Hosted 12 blog trains and over 100 challenges in our forums.
• Served 10,000+ views to our 125+ free digital scrapbooking tutorials.
• Facilitated 100+ users uploading 7000+ items to the DigitalScrapbook.com Commons so they could give and receive feedback and improve their design skills in a fun and supportive environment.

All of this was made available completely for free, to everyone in our community.

A special thanks here to our team of volunteer moderators who keep our forums running smoothly and help facilitate our blog trains and challenges! Also thanks to all of our community designers in the Commons, who embody the DigitalScrapbook.com spirit of generosity and make the Commons what it is!

Finally, a huge thanks to our amazing team of designers who support our vision for generous creativity which allows us to make all of this possible. It takes a special kind of artist to be willing to get behind a public benefit company that puts serving the community ahead of profits!

Commitment to Customers
We strive to provide our customers with outstanding value, and to always respect them as complex human beings. We believe in doing difficult emotional labor to understand who our customers are and where they are coming from, so that we can serve and support them as best we can. This year we:

• Served 750,000+ premium digital scrapbooking kit downloads at a small fraction of the price of most sites, thanks to our affordable subscription plans.
• Continued to prioritize and support our generous commercial use licensing options which are rather unique in our industry.
• Responded to 4,500+ support requests.
• Responded to 400+ quality control issues (together with our amazing team of designers).
• Collected and analyzed 3,900+ customer ratings via UserVoice, and additional ratings on TrustPilot.
• Received a 96% positive UserVoice feedback score.
• Received a 99% positive TrustPilot rating based on average TrustPilot review scores.

A special thanks here to Thani, our junior webmaster and gracious customer support ninja who invests a huge amount of time, labor, and emotional energy towards serving our customers well.

Commitment to Society
DigitalScrapbook.com is a community created by artists for artists, and promoting the arts is a central part of our mission as expressed in our manifesto. This year, 400+ people viewed our manifesto, and 50+ users signed it, lending momentum to our call to generosity and creativity for the digital scrapbooking community.

As another aspect of our commitment to society, DigitalScrapbook.com has a formal standing pledge to support charities in need. This year we donated $1600 to carefully-vetted charitable organizations including Child Foundation, Direct Relief, and Rain Collective.

Thanks to Our Community ❤️

Our vision for DigitalScrapbook.com would not be possible without the support of our amazing community--that’s all of you. This last year you donated nearly $1000 to help support our mission as a public benefit company, which played a huge part in allowing us to achieve our goals.

More than that, you gave your time, energy, and talents to supporting our community and making it what it is. DigitalScrapbook.com has always been an experiment in generous creativity and living out of a spirit of abundance, and the site would simply not exist without your collaboration and support.

Again a special thanks to the entire DigitalScrapbook.com team, consisting of designers, volunteer moderators, upload helpers, and creative team members. DigitalScrapbook.com could not exist without you!

Looking Ahead

With Covid still an ever-present part of our lives, 2022 looks to be another challenging year for all of us. Uncertainty is high, and resources are tight for many. But at DigitalScrapbook.com we continue to believe that we can come together, engage our creative energies, and help each other make it through good times and difficult times alike.

Our priority in these difficult times is to keep DigitalScrapbook.com alive, and to continue to do everything we can to support and serve the global digital scrapbooking community. As a small company it can be slow going, but we’ve got some exciting ideas for ways we can do even more for our community in 2022 than we did in 2021. Subscribe to my blog emails if you would like to be the first to know about exciting new developments.

If you have thoughts for how we can improve as a public benefit company, we want to hear them! Please send us your feedback here.

Support DigitalScrapbook.com

DigitalScrapbook.com depends on our community to survive and thrive. If you believe in our mission, please consider supporting us by subscribing for unlimited downloads (we are confident this is the best deal in digital scrapbooking), or making a small donation.