Benefit Company Mission Statement

Art + Community + Society + Environment

DigitalScrapbook.com (aka Pixel Scrapper) is an ethically-guided digital scrapbooking community and marketplace created by digital artists for digital artists: it is an experiment in generous creativity and living out of a spirit of abundance.

We are proud to be an officially-recognized Public Benefit Company in the state of Oregon. Being a Public Benefit Company means that our vision guides our business, and not the other way around: it means we believe in serving the greater good, and putting benefits to community and society ahead of profits.

As a Public Benefit Company, DigitalScrapbook.com relies partly on donations to survive. As such, this public mission statement explains some of the ways we are working to achieve our goals as a Benefit Company through our company’s governance, our commitment to community, our commitment to customers, our commitment to society, and our commitment to environmental sustainability.

Governance

We are a Public Benefit Company

DigitalScrapbook.com has received official state classification as a Public Benefit Company. This means that beyond having good intentions we hold ourselves accountable to the state of Oregon (where we are registered), and to the standards of an unbiased third party (Benefit Corporations for Good) to make sure that we are living up to our aspirations of putting benefits to community and society ahead of profits.

Our company’s governing documents are bound by the following purpose clause (and more broadly, by this entire mission statement): The purpose of the Company shall include creating a material positive impact on society and the environment, taken as a whole, from the business and operations of the Company.

We are governed by a code of ethics

DigitalScrapbook.com is guided by ethics over profits, and we are in the process of finalizing a formal written code of ethics. By having a written code of ethics, we want to make clear to ourselves, our employees, and our contractors what DigitalScrapbook.com is ultimately about.

Our financials are reviewed annually

DigitalScrapbook.com is a vision-driven rather than a profit-driven company. We pour the majority of our profits into serving our community and our planet, and our financials are reviewed each year to make sure that they align with our mission statement and our designation as a Public Benefit Company.

We believe in empowering women to lead and create

DigitalScrapbook.com is a creative community founded by, led by, and driven by women. Women have been underrepresented in business leadership and creative leadership for too long, and we believe in changing that precedent.

Community

Our primary mission is to serve the global digital scrapbooking community

Our primary mission is to support, vitalize, and build up the global digital scrapbooking community⁠—including crafters, designers, and store owners⁠—no matter where they come from, or where they are going. The DigitalScrapbook.com Manifesto is our expression of this mission.

We serve digital crafters through advocacy, building community, providing free educational materials and training, giving away thousands of free downloads every day, offering affordable subscriptions that provide access to digital kit downloads at a fraction of the price of most sites, and by providing licensing options that are as freeing and generous as we can make them.

We serve designers by providing support, education and training resources, access to a marketplace, a caring and ethical community in which to design, and unique commercial-use licensing options.

Finally, we are working to serve store owners and other marketplaces via outreach and encouragement. We believe in helping each other wherever we can, and reject negative competition in all its forms, along with any spirit of scarcity that says we can't coexist and thrive together as generous creators. We believe that we are always better off together than we are alone.

Customers

Our customers are central to our mission

At DigitalScrapbook.com our customers represent a large part of the community we are working to serve as our primary mission (see Point 2 above). We serve our customers through advocacy, building community, providing free educational materials and training, giving away thousands of free downloads every day, offering affordable subscriptions that provide access to digital kit downloads at a fraction of the price of most sites, and by providing licensing options that are as freeing and generous as we can make them.

We believe in treating people like people

We respect our customers as human beings and believe in doing difficult emotional labor to understand who they are and where they are coming from, so that we can serve and support them as best we can. In Seth Godin’s words, this means, "The work of doing what we don’t necessarily feel like doing, the work of being a professional, the work of engaging with others in a way that leads to the best long-term outcome."

We continuously collect and prioritize customer feedback

We work to collect and act on feedback from customers on a continual basis. We do this via our feedback forum, and a variety of other means including customer surveys, satisfaction polls and direct outreach.

Society

We are dedicated to promoting the arts

DigitalScrapbook.com is a community created by artists for artists, and promoting the arts (with a special emphasis on digital arts and crafts) is a central part of our mission as expressed in the DigitalScrapbook.com Manifesto.

We believe that art inspires, challenges, and changes us, and we believe that every single person has the capacity for original artistic creativity. As such we work to support and provide resources for everyone from crafters to designers, amateurs to old hands, hobbyists to professional artists.

We believe that creativity and generosity can go hand-in-hand, and work to encourage openness and magnanimity within our community. We promote a creative commons mentality of sharing and building upon each other’s work while simultaneously advocating for professional creatives and striving to help them make a living.

We support charities in need

We have a formal standing commitment to donate a minimum of 10% of our yearly profits to charity. We use reports from organizations like Charity Navigator to insure that the charities we support are transparent, effective, and in need of funds.

We are committed to supporting charities in our immediate physical communities, as well as those doing commendable work around the world (in a nod to our global community of customers and designers at DigitalScrapbook.com).

Environment

We practice environmental stewardship

We believe in doing our best to protect and sustain our environment. We have a written policy encouraging environmentally preferred products and practices in our offices, and we have a policy in place for the safe disposal of e-waste and other hazardous materials purchased for our offices.

Where possible, we also purchase products and services from companies that practice high levels of environmental stewardship. As an example, our main web services provider, Amazon AWS, has formally committed to achieving 100% renewable energy usage for their global infrastructure.